Depending on where you live, selling a home this year might be more challenging than usual. You may be in a time crunch to sell your current home and liquidate that asset. You may be in a buyer’s market with plenty of competition. You may live in an area where open houses and broker events are not possible due to the pandemic. Agents and sellers alike are dealing with a host of issues that make closing deals more difficult. But there’s good news: Homes are being sold. The market is picking up, and getting a deal you can be happy about is possible. If you want to get your home sold for the best possible price in 2021, these three tactics will make your listing stand out among the rest.
1. Make Your Home Instagram-Ready.
Video tours and social media are selling homes right now. Many people are relocating across the country and are unable to view homes in person; Others are avoiding in-person meetings out of caution and prefer to do virtual tours. In fact, many agents are finding buyers through Facebook ads now that magazines are no longer the best way to show off a listing. What does that mean for you? Make sure that you and your agent understand this market and are catering your listing to it. Use vertical listing photos (which display best on mobile phones).