As AI in housing grows, buyers demand transparency and to keep humans in the loop
Cotality survey: More than half of US buyers prefer humans for mortgages and legal tasks, and 44% would pay more for expert verification of AI-driven decisions
A new Cotality global survey shows 75% of buyers believe AI already plays a role in homebuying, especially with lenders, insurers and property sites. Yet buyer confidence and trust in AI are slipping, particularly in the U.S. Most consumers want AI clearly labeled, reject unapproved automated valuations and show low tolerance for AI errors. AI Summary
Three in four homebuyers assume artificial intelligence already plays a role in the homebuying process, but most still want humans making or verifying key decisions, according to a new global survey from property data firm Cotality.
Its AI in Housing 2026 Report, released Thursday, finds that 75% of buyers expect AI to be embedded somewhere in the transaction. They most commonly assume AI is used by property websites (86%), insurers (82%) and lenders (80%), with similar expectations for real estate agents (80%) and brokers (79%).
Read More: https://www.housingwire.com/articles/homebuyers-want-ai-and-human-in-the-loop-cotality-2026-survey/