How to Craft Perfect Holiday Social Media Messages

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Real Estate

Most shops will have holiday posts and advertisements running from Thanksgiving through the holiday season. For multi-location businesses trying to convert online browsers to in-store shoppers, what messaging tactics work best? How can you entice holiday shoppers to put down their phones and come into your local store? Clever social media posts might help.

Craft your posts carefully, monitor your success and adjust accordingly.

Social posts with the words “go shopping” spike in November and December when compared to the rest of the year, writes Trust Insights cofounder Christopher S. Penn. But those posts don’t contain a brand name or URL. In other words, consumers are writing that they’re heading out to “go shopping.” What’s not clear is where they’re going and if they’re happy about the task.

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