Seattle area economic boom splashes over Cascades

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For Subsplash, a small Seattle-based maker of social apps for churches, the decision to open a second campus in Wenatchee this fall was easy. The Central Washington town has better weather than Seattle. It boasts fast internet, lower labor costs and business-friendly government: Subsplash’s new offices are in a city-sponsored business “incubator” in the popular Pybus Public Market overlooking the Columbia River. And, of course, Wenatchee has much cheaper housing. The median price for a home is $325,000, or less than half of that in Seattle.

As Phil Goodman, head of human resources at Subsplash, put it recently, “Wenatchee is kind of our HQ2.”

But not everyone in Wenatchee is so excited to see the newcomers. At a local hiring fair this spring, as Goodman was telling locals how glad he was to see businesses “coming over [from Seattle] to Wenatchee and providing jobs,” he got some good-natured pushback.

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