About three in 10 agents reported a 1% to 10% increase in home value when homes were staged, NAR found. Nearly half of sellers experienced faster sales.
Nearly three out of 10 (29%) real estate agents reported that staging their sellers’ homes led to a 1% to 10% increase in the dollar value offered, and almost half (49%) of home sellers’ agents observed that home staging reduced the time homes spent on the market, according to the National Association of Realtors® 2025 Profile of Home Staging.
The report reveals the role home staging plays in real estate transactions, including the perspectives of home buyers’ and sellers’ agents, the influence of television shows and home buyer expectations.
Sixty percent of home buyers’ real estate agents cited that home staging had an effect on some home buyers but not always. Meanwhile, 26% of agents said home staging had an effect on most buyers’ view of the home, and only 12% indicated that home staging had no effect on home buyers’ views.
A majority (83%) of home buyers’ real estate agents said staging a home made it easier for a buyer to envision the property as their future home. Home buyers’ agents reported that staging would positively impact the home value if it was decorated to match buyers’ tastes (32%), and buyers were more willing to walk through a home they saw online (31%).